01The entrance
Get hyped
A blurple carpet, a throne, life-size GLP-1 pens and an MC announcing every arrival by name.
WeightWatchers Clinic presents / GLP-1 House / Los Angeles 2024
WeightWatchersGLP-1 House
A hype-house-style creator day in the Hollywood Hills, built to strip the stigma from living on GLP-1 — one shareable moment at a time.
Hollywood Hills, CAJanuary 2024
Inspired by the creator houses that took over TikTok, WeightWatchers invited creators living on GLP-1 medication to an iconic Hollywood Hills destination — an adult playground designed to start a new conversation around next-gen weight health.
Every touchpoint was designed for content capture: a blue-carpet arrival with a hype MC, a gamified myth-busting show, a protein-packed kitchen demo, a phone-filled corridor where guests literally hung up on food noise, and a golden-hour toast over the city. Bold, relatable and unabashedly open — proof that seeking treatment is an act of self-love.
A healthier you
isn't taboo.
Three color-coded creator families — Blurple, Papaya and Fizzy Apple — rotated through a house where every room was a set, every prop a prompt, and every moment made to be shared.
Sixty seconds
in the house.
Campaign film / 1:00 / vertical cut
Straight
to the feed.
Creator content captured in-house / stories, reels & recaps posted same-day
Welcome to
the house tour.
Six zones / one consumer journey / every room a content set
01
02The welcome
A hyped hello
Dr. Spencer Nadolsky opened the day with GLP-1-friendly refreshments and real talk on weight health.
03The gameshow
Two truths & a lie
A wheel-of-truth gameshow with paddles in hand — busting GLP-1 myths with science-backed answers.
04The kitchen
It's giving protein
Branded aprons, pre-set tripods and a nutritionist-led demo turned a GLP-1 plan recipe into follow-along content.
05The food noise room
Hang up on food noise
A corridor of ringing vintage phones fell silent one hang-up at a time — ending at a wall of what quiet makes room for.
06The finale
Toast the hills
An al fresco lunch and mocktail toast above the city — celebrating how far every guest has come.
Branded to
the last detail.
Blurple / Papaya / Fizzy Apple — a palette built for the feed
One house.
Zero shame.
Creators living on GLP-1 / an audience of millions
A full day of programming built around guests living on GLP-1 medication.
From the throne at the front door to the burn book at the fire pit.
Blurple, Papaya and Fizzy Apple — color-coded kits guiding each group's journey.
Hang up on the noise. Make room for you.
Hollywood Hills / January 2024WeightWatchers / GLP-1 House
