01 / The destination
Editorial outside. Intelligent inside.
A luxe custom newsstand gave Glance a physical home during fashion week—instantly recognizable from the street and built around a live, personalized product experience.
Glance AI / U.S. debut / New York Fashion Week
Glance AI meets NYFW.
A fashion newsstand that turned one selfie into a personalized, shoppable AI lookbook—and New York Fashion Week into a launch platform.
ClientGlance AI
ExperienceFashion pop-up
LocationBustle Plaza, NYC
DateSeptember 2025
AgencyWe Are BMF
The brief / Make AI feel native to fashion
From one selfie to a world of style.
For its U.S. debut, Glance AI needed more than a product demo. BMF created a three-day destination that merged the nostalgia of a New York newsstand with a fashion-forward AI experience. Guests discovered personalized looks, transformed their photos into fashion reels, and left with content designed to shop and share.
The newsstand,
rewritten.
A nostalgic New York icon / rebuilt for the intersection of fashion, technology and commerce
02 / The product
See yourself styled.
Guests could scroll through AI-generated looks and turn stills into fashion reels.
03 / The interaction
Designed for discovery.
Brand ambassadors made the technology welcoming, clear and effortless from the first tap.
Five steps.
One new point of view.
The consumer journey / from sidewalk curiosity to personalized social content
01Sign waiver / Check in
Step inside
Brand ambassadors welcomed guests, handled check-in and set up a frictionless start to the experience.
02Take photo / Start the story
Strike the pose
One guided portrait became the source image for a personalized stream of AI-styled fashion.
03Review looks / Shop the edit
Meet your AI edit
Guests explored new outfits, discovered similar products and animated their portraits into fashion reels.
04Share social / Extend the reach
Move to the feed
Every result was ready to download and post, carrying the experience from the plaza to a global audience.
05Get your swag / Make it tangible
Take the cover
A personalized magazine cover, fashion issue and fresh flower turned the digital moment into a lasting takeaway.
A dazzling debut,
front row included.
Fashion-forward talent / genuine product curiosity / culturally native amplification
Fashion-week energy. AI-powered discovery. A debut built to be seen, styled and shared.
New York / September 2025What will the runway look like on you?
