Uncrustables Protein Seeding Kit

What if mornings had a skip button? No mess, no stress—just everyone fed and ready to go.

Scroll to explore ↓ Closed Uncrustables protein seeding presentation box

ClientUncrustables
FormatInfluencer seeding kit
FocusPackaging + print
AgencyWe Are BMF

That’s Uncrustables® 12G Protein: the no-mess favorite, now with a bigger bite and 12 grams of protein.

Inside you’ll find two bold flavors: Bright-Eyed Berry for fruity energy and Up & Apple for a spiced morning twist. Each delivers crave-worthy taste with the protein to power kids through school and parents through the day.

PB&J owns the lunchbox. These new protein flavors own the morning. Because mornings matter. And protein powers them.

Shipper / Interactive print

Color outside the box.

The black-and-white shipper made the delivery itself part of the experience. Activity panels, a maze and illustrated product graphics gave kids a first layer to color before the kit was opened.

**Coloring-book shipper**Crayons included / Every panel becomes a page

Made to keep

Print / Product / Character

Uncrustables coloring book cover beside an open illustrated spread

Front and rear views of the finished blue Uncrustables water bottle on a clean studio background

Custom mini figure / 80mmThe best part, pocket-sized.

A custom molded sandwich character turned the campaign line into a tactile keepsake and keychain—small enough to travel beyond the unboxing.

Front and rear views of the finished Uncrustables sandwich character keychain on a clean studio background

Creator media /
In the wild

Skip the chaos.Keep the good part.

The kit moved naturally from the doorstep to Stories. Parents, lifestyle creators and athletes filmed the product reveal in their own routines—giving the designed object a second life as authentic social content.

Chris Harrison

The first look

Diana Saldana's Instagram Story showing the open Uncrustables kit — The full reveal

Veena Holm

The taste reaction