The Marriott Media terrace above the Croisette with its framed archway overlooking the bay

Marriott International / Cannes Lions / 2026

Marriott at Cannes Lions.

One visual system for Marriott Media's second year at Cannes — spanning the Croisette, the JW Marriott, The Lounge, Boutiques and the printed Traveler Report.

JW Marriott Cannes / La Croisette

ClientMarriott International

EventCannes Lions 2026

LocationCannes, France

DateJune 2026

AgencyWe Are BMF

Marriott International activated across the JW Marriott Cannes and La Croisette under one idea — meet travelers where they are — moving Marriott Media from last year's platform launch to live, in-market proof.

Within BMF's creative team, the design contribution brought those touchpoints into one flexible system spanning experience mapping, environmental graphics, production artwork and the ten-page printed Traveler Report.

Photos via James Robinson

Project film / Cannes Lions 2026

Cannes in motion

Kinetic coverage connected the environmental system with programming, hospitality and on-the-ground moments across the week.

Recap film / 01:14Environment / Print / Hospitality

How it came together

Croisette / Newsstand / Hotel

Marriott Media and Marriott Bonvoy banners across the JW Marriott Cannes facade

01 / Environmental graphics

Signal on the Croisette

Facade banners, branded mobility and street-level applications created a recognizable Marriott presence across changing scales and viewing distances.

A guest browsing printed Traveler Reports at the Marriott Media newsstand

02 / Editorial design

Research for the street

The Traveler Report turned traveler-psychology research into a quick visual read distributed directly from the Marriott Media newsstand.

Marriott Bonvoy Lounge easel signage announcing chef programming

03 / Hospitality programming

A week of moments, one voice

Easels, menus, paddles and stage graphics gave Lounge programming — from chef takeovers to fireside talks — a single recognizable system.

Environmental design / Across Cannes

Built for distance and detail

The same visual language moved from the JW Marriott facade to branded mobility and street-level encounters without losing clarity or recognition.

A Marriott-branded Moke traveling the Cannes coastline

Looking up at the Marriott Media banner rising over the JW Marriott Cannes entrance

Marriott Media campaign wraps across the JW Marriott elevator banks

Meet travelers where they are campaign wall along the Croisette

Marriott Media / On the Croisette

The newsstand

A working newsstand outside the JW put the research in people's hands — a thousand printed Traveler Reports and a thousand Marriott Media water cartons a day, with QR capture linking back to the full report.

The Marriott Media newsstand on the Croisette with report racks and the water bottle wall

Rows of Marriott Media water bottles on orange shelves

Newsstand staff handing a branded fan to a guest

Racks of the printed Traveler Report on the newsstand face

Traveler Reports fanned on the newsstand counter beneath the bottle wall

Editorial / Printed Traveler Report

Research made portable

The second installment of Marriott Media and Kinective Media's traveler-psychology research, condensed into a ten-page publication with a modular grid, clear data hierarchy and QR handoff to the full report.

The printed Traveler Report styled with Marriott Media newsstand merchandise

A guest picking up a Traveler Report from the Marriott Media newsstand rack

An open Traveler Report spread being read in the lounge

Printed report / 10 pagesOpen + turn

Traveler Report spread on how travel transforms consumer behaviors

CoverOpen the report

Click the cover or use the arrows to turn pages

Hospitality / On property

A consistent voice in every room

The hierarchy carried into chef takeovers, dinners, menus, hand paddles and digital screens, balancing information with the warmth of Marriott hospitality.

A long lunch table set with striped linens and yellow florals on the JW Marriott terrace

Chef-led cooking demonstration during Marriott Bonvoy Lounge programming

Custom striped menu and place setting at a Marriott Bonvoy lunch

Guests in conversation over a Marriott Bonvoy lunch table

Marriott Media framed archway overlooking the bay of Cannes

Voices of the week

Programming / Evening Conversations

Hoda Kotb filming inside the Marriott Bonvoy Boutiques — Hoda KotbWellbeing sparks joy

Jamie Oliver at the Marriott Bonvoy Lounge kitchen counter — Jamie OliverTaste becomes memory

Eileen Gu on the JW Marriott terrace above the Croisette — Eileen GuPassion creates community

EJAE in conversation during Marriott Bonvoy programming — EJAEMusic moves the world

Retail / Marriott Bonvoy Boutiques

The hotel, ready to browse

Built around bringing the hotel experience home, Bonvoy Boutiques turned amenities into shoppable vignettes — Sleep Shop and Suite Closet displays, hang tags, gift cards and QR-to-shop touchpoints sharing one product-story hierarchy.

Marriott Bonvoy Boutiques arched displays with the fragrance table in the foreground

A guest walking up the marble steps toward the Boutiques displays

A guest reaching for a straw hat on the Destination French Riviera shelf

The Boutiques floor with displays beside the Marriott Media food culture wall

Arched Boutiques tower styled with the W Hotels Living collection

Front and back of the Marriott Bonvoy Boutiques product hang tags

Fragrance table with diffusers, candles and the 25 percent off card

Destination French Riviera shelf styled with tableware and candlesticks

Boutiques staff holding the 25 percent off shop.marriott.com flier

Marriott Bonvoy / The Lounge

A restaurant, taken over

Marriott Bonvoy transformed Scalini, the JW's restaurant, into The Lounge for the week — a members' retreat hosting the Evening Conversations series and chef takeovers, with one signage system running from the entry lightbox to the tabletop menus.

The Lounge entrance with red velvet ropes and a Marriott Media lightbox

Backlit Marriott Bonvoy The Lounge sign on slatted wood

The Lounge menu beside roses and snacks on a glass table

A conversation on The Lounge stage in front of the Marriott Bonvoy backdrop

EJAE peeking from behind the Evening Conversations in Cannes easel poster

Yellow velvet chairs and the marble bar inside The Lounge

The Lounge stage set with the Marriott Bonvoy backdrop and coral platform

A host speaking at the cooking counter during Lounge programming

Rose-topped cocktail tables across The Lounge floor

Marriott Bonvoy / EMEA Member Day

Member's Day

An invitation-only afternoon bringing high-value Bonvoy members closer to the brand — talks in front of the Bonvoy backdrop, a talent lineup on easels, Member Day films on screen and conversation carrying onto the terrace.

A speaker addressing members in front of the Marriott Bonvoy Member Day screen

Easel signage listing the Member Day conversation lineup

Peach Member Day books stacked on a table with a matching coaster

A speaker at the Marriott Bonvoy backdrop during Member Day

A member photographing the Member Day talk on their phone

The terrace set for Member Day overlooking the bay of Cannes

Member Day coffee bar menu cards in acrylic stands

Member Day notepads, pens, fans and coasters on a table

A guest looking out over the bay of Cannes from the JW Marriott terrace

Bonvoy on the Riviera — Marriott Media lockup

Previous projectGlance AI NYFW Next projectFX Love Story