Wilson Tennis Club — Paris
A vibrant Wilson Tennis Club experience for Roland Garros — mixing nostalgia with modern energy and inviting Paris to “Feel In Flow.”
The objective was to deliver a vibrant Wilson Tennis Club experience at Roland Garros, inviting fans and tennis lovers into Wilson's world of sport and style. A branded café takeover mixed sporting nostalgia with modern energy, creating a neighborhood destination built around the idea of “Feel In Flow.”
BMF produced the activation across creative strategy, design, production and experiential execution. Logo-stamped cups, napkins and café signage framed morning waffle bites, evening Wilson chocolates and Clay-Tonic mocktails; styled Tennis 360 displays, vintage racquets and a lively table-tennis zone connected hospitality, heritage and in-store engagement.
Paris
Nostalgia in the details. Modern energy in the room. Feel In Flow.
Street to café
Arrival / Hospitality
Clubhouse codes
Identity / Retail
Play, the Paris way
Games / Community
Paris club films
Heritage in the details
Racquets / Art / Hospitality
