Leslie Odom Jr performing against the branded Wells Fargo Autograph Journey backdrop

Wells Fargo Autograph Journey Visa Signature card

Wells Fargo / Autograph Journey / Philadelphia

Your journey starts here.

A multi-day media experience that turned a new travel card into a city-wide story of rewards, discovery and exclusive access.

The brief was to introduce the Wells Fargo Autograph Journey Visa card through an experience that made its value proposition tangible — generating national earned media while building awareness, consideration and sign-ups.

BMF created an elevated itinerary for travel, credit-card and lifestyle media across Philadelphia, the city where the country’s own journey began. Every stop mapped back to a benefit: hotel stays, dining, travel and access became a live demonstration of how one card could unlock the next adventure.

The journey,
in motion

April 2024 / Philadelphia

Use the play bar to skim

One card.
Four chapters.

Arrival / Discovery / Access / Finale

A Wells Fargo Autograph Journey hotel drop filled with Philadelphia gifts

01 / Seamless check-in

A five-star first impression

Personalized room drops at Four Seasons Philadelphia introduced the card’s hotel rewards before guests ever left their rooms.

A branded farm-to-table breakfast setting during the Philadelphia itinerary

02 / Dining & exploration

Philadelphia became the guide

A museum tour, farm-to-table breakfast, cheesesteak lunch and cocktail class translated travel and dining points into lived experience.

Leslie Odom Jr performing at the private Wells Fargo event

03 / VIP entertainment

Access took center stage

An intimate acoustic set from Leslie Odom Jr. demonstrated the premium moments unlocked through Autograph Card Exclusives.

The Rodin Museum in Philadelphia illuminated in Wells Fargo red

04 / The grand finale

A city-sized payoff

A private Rodin Museum dinner and VIP sports finale expanded the rewards story beyond travel into culture and entertainment.

The organizing idea / Earn the next adventure

A journey of rewards.

5×Hotels

4×Airlines

3×Travel & dining

The elevated interior of Four Seasons Hotel Philadelphia

Guests mixing cocktails during a hands-on Autograph Journey class

Autograph Journey guests gathered outside the Rodin Museum

Philadelphia
was the itinerary

Taste / Culture / Craft

Media guests on a private curator-led tour of the Philadelphia Museum of Art — Philadelphia Museum of Art / Private curator tour

The Wells Fargo Autograph Journey mixology class set with red cocktail tools — R&D Cocktail Bar / Hands-on mixology

Guests sharing cheesesteaks during the Philadelphia itinerary — Joe’s Steaks / A Philadelphia classic

A guide welcoming guests inside the historic Betsy Ross House — Betsy Ross House / The city’s origin story

Close-up of Leslie Odom Jr performing an intimate acoustic set for Autograph Journey guests

Exclusive access, unforgettable moments.

The Rodin Museum became an intimate dining room surrounded by sculpture, before Leslie Odom Jr. closed the evening with a private acoustic performance — a memorable proof point for the card’s access benefits.