01 / Entry moment
Arrive like a nominee
A private entrance and step-and-repeat gave every creator a red-carpet first frame.
Creator
first
Oscars
night
first
Oscars
night
TikTok / Oscars viewing party / Los Angeles
Oscars on the feed.
A creator-first viewing party that turned Hollywood's biggest night into an IRL content engine.
ClientTikTok
ExperienceOscars viewing party
LocationLos Angeles
DateMarch 2024
AgencyWe Are BMF
The brief / Own Oscars night
Make culture's biggest night postable.
BMF produced a high-impact Oscars viewing party for TikTok's creator community—combining a glamorous arrival, interactive predictions, custom merchandise and purpose-built content moments. Every touchpoint was designed to keep creators engaged in the show, connected to one another and ready to publish.
35.3M+
Earned social impressions
115+
Creator attendees in the room
One night.
Five posts waiting to happen.
The attendee journey / arrival to takeaway
02 / Content booth
Say it to camera
A confessional-style booth served timed Oscars prompts made for long-form social responses.
03 / Watch party
React together
Prediction ballots and live viewing turned every win, look and surprise into conversation.
04 / Custom merch
Wear the memory
An embroidery bar personalized branded merchandise into a one-of-one takeaway.
05 / Photo moment
Find your frame
The floral piano and layered vignettes kept organic content capture moving all night.
Built like a
content engine.
Glamour / participation / play
01 / Branded entry
Red carpet energy, TikTok immediacy.
The velvet curtain transformed arrival into a live content set—premium enough for Oscars night, loose enough for every creator to make it their own.
02 / Interactive viewing
Cast the ballot.
Prediction cards made the broadcast participatory and put friendly debate directly on the table.
03 / Content playground
Every corner had a camera angle.
Photo-ready environments extended the TikTok identity beyond a logo wall.
The room became
the feed.
Creator posts / straight from the room
Jjamesdeveney_18h•••
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Aaustinmollno17h•••
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Eevelynzhang17h•••
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115+ creators. One shared screen. 35.3 million impressions beyond the room.
Los Angeles / March 2024Make the night. Move the feed.
