SHEIN x Breakaway
An exclusive eight-stop festival tour positioning SHEIN as the destination for bold festival fashion, high-impact engagement and memorable content.
The objective was to create a SHEIN-branded consumer experience at Breakaway Festival that engaged new and existing customers, built brand awareness, drove social engagement and maximized content capture.
BMF designed, produced and managed the SHEIN Style Station across an eight-stop tour. Body marbling, custom temporary tattoos, a grab-and-go vending machine and a growing souvenir photo wall turned the activation into a high-visibility festival hotspot that drove engagement and conversion.
in full color
Arrive as you are. Find one new detail. Leave festival-ready.
Follow the signs
Arrival / Wayfinding
Tour impact
Eight stops / 2024Stock up
Bodega / Accessories / EssentialsAttendees shopped the bodega display for festival accessories, while a grab-and-go vending machine supplied essentials including sunscreen and body glitter before the next main-stage set.
Body marbling
One-of-a-kind colorFestivalgoers customized their look with colorful body marbling and temporary tattoos, leaving the Style Station with a personal souvenir made for the rest of the day.
Snap a pic
A faux ice-machine photo booth completed the bodega theme. Guests captured Polaroid-style souvenirs, then pinned them to a growing wall that collected memories from every Breakaway stop.
Breakaway films
Made for the crowd
Community / Content / Color
