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03
Activation — Prop Design
Ride The Ranch
Hidden Valley Ranch's iconic bottle, reengineered as a mechanical ride — a larger-than-life brand moment built for participation and social capture.
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Ride The Ranch turned Hidden Valley Ranch's most recognizable asset into the attraction itself. The centerpiece was a custom mechanical ride shaped like an oversized bottle of Original Ranch — immediately legible from across the venue and playful enough to draw a crowd.
A corral-inspired graphic system carried the idea through the guest experience, from the welcome station and rider rules to a QR personality quiz, Team Garlic versus Team Jalapeño prompts, and custom flavor-themed cowboy hats. Every touchpoint made participation simple while keeping the brand in frame.
The main attractionHidden Valley Ranch
Concept / 01
Hidden Valley Ranch
Las Vegas
Las Vegas
The product left the shelf — and landed at the center of the action.
In motion — 00:28
The bottle bucks back
Hover or click for sound
An everyday product icon became the main event.
On the ranch
Ride / Welcome
Pick a side
Quiz / Custom Hats
Built to participate
Experience System
© 2026 Kevin Loumeau
New York