Entrance moment
Announce the arrival
A burst of color made the partnership between Peacock, Queer As Folk and the historic Stonewall Inn visible from the street.
Peacock Original / The Stonewall Inn / Pride 2022
Queeras Folk
A spectrum of experiences at one of the most important places in LGBTQIA+ history.
New York CityJune 9–11, 2022
Peacock celebrated its reimagining of Queer As Folk with a three-day premiere activation at The Stonewall Inn, timed to Pride and designed to move beyond the physical footprint through social storytelling.
The experience respected the bar's history while translating the series into branded touchpoints, mirrored photo moments, drag performances, DJ sets and surprise cast appearances.
A spectrum
of experiences.
One historic venue became a layered journey from the sidewalk to the stage—inviting the Pride community into the world of the show without losing the soul of Stonewall.
Film / 00:30 / Stonewall
Drag showsLive / Late / Loud
DJ setsStonewall energy
Cast momentsPremiere night
CommunityPride / 2022
From street
to stage.
Four connected moments / one historic venue
Interior touchpoints
Bring the show inside
Neon, branded surfaces and layered color carried the Queer As Folk world through the bar while honoring Stonewall's unmistakable character.
Infinity room
Reflect the spectrum
A key scenic language from the series became a mirrored, illuminated photo environment designed for organic sharing.
Entertainment
Give the room a pulse
DJ sets, drag shows, live performances and surprise cast appearances turned the premiere into a celebration open to the community.
The cast arrived.The room came alive.
Two queer
icons / NYC
icons / NYC
You could hear the premiere party before you saw it.
