01 / Retail as a set
Every shelf had a point of view
Hot-pink fixtures turned product merchandising into a recognizable backdrop without losing the clarity of the collection.
Living Proof × Paris Hilton / Collaboration launch
Good hair has entered the chat
A high-gloss launch environment translating a beauty collaboration into retail theater, product discovery and creator-ready moments.
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The brief was to give the Living Proof × Paris Hilton collaboration a physical world as distinctive as the partnership itself — making the product story easy to discover while creating an event guests naturally wanted to photograph.
The visual system treated Paris pink as architecture. Product displays, vanity mirrors, retail fixtures, styling moments and graphic messaging worked as one saturated environment, moving guests from discovery to interaction to social capture.
The organizing idea / A promise in the mirror
Your future hair will thank you.
The launch, in focus
Retail / Ritual / Reach
02 / Product ritual
The formula stayed center stage
Close-up discovery moments made the collaboration tactile, premium and easy to capture from every angle.
03 / Creator reach
The room became the content
From selfies to event recaps, each touchpoint was framed to extend the launch beyond the people in the room.
Inside the event / High-gloss hospitality
The pink room
The collaboration came alive as a social space: a branded arrival, a lounge built for lingering and a guest mix that kept the environment active in every frame.
Objects with attitude
Product / Copy / Styling
Small details made the collaboration feel less like a display and more like a world guests could step into.
One unmistakable environment. Infinite ways to capture it.
© 2026 Kevin LoumeauNew York