01 / Grand Central
A sweet first encounter
Jacques Torres chocolates turned Graybar Passage into an elegant commuter surprise—an intimate taste of the series in one of New York’s most cinematic landmarks.
Three
chapters
across
New York
chapters
across
New York
FX Networks / Integrated promotions / New York
A living love letter to New York.
A citywide Valentine’s week campaign that transformed the launch of FX’s Love Story into something New Yorkers could taste, hold and experience.
ClientFX Networks
SeriesLove Story
LocationNew York, NY
DateFebruary 2026
ServicesStrategy / Experiential / Design & Production / Seeding
AgencyWe Are BMF
The brief / Make the city fall in love
Move the story off screen.
To introduce Love Story: John F. Kennedy Jr. & Carolyn Bessette, BMF activated New York as a live extension of the series. A premium creator mailer set the mood before a trio of public experiences unfolded across the city—from chocolates in Grand Central and hot drinks in Tribeca to an all-day Valentine’s takeover at Wollman Rink.
A citywide story.
Measured at scale.
Launch week / earned, social and IRL
5,000+
Attendees across the public activations
136M
Earned media impressions
4.4M
Social impressions
40
Influencers and media seeded
8.4M
Potential creator reach
3
New York love-story chapters
One city.
Three chapters.
A Valentine’s route through Grand Central, Tribeca and Central Park
02 / Bubby’s Tribeca
Warmth on the corner
Hot chocolate, cider and cookies brought the campaign downtown—serving hospitality, nostalgia and a generous neighborhood moment outside a New York institution.
03 / Wollman Rink
The grand romantic gesture
A full-day takeover paired complimentary skating with an Ovando flower market, candy, café service and a heated lounge—turning Central Park into a living love scene.
The city became
the campaign.
Every stop offered a distinct expression of love
Wollman Rink / Ovando flower market
Love, in full bloom
Floral abundance, candy-colored details and a sweeping park setting created the campaign’s most expressive public chapter.
Grand Central / Jacques Torres
Chocolate for the commute
Tribeca / Bubby’s
A neighborhood love note
Before the city / Into their hands
A love story,
delivered.
Premium seeding kits gave creators and media the first chapter. Flowers, chocolates and cinematic collateral arrived as a tactile invitation into Carolyn and John’s New York—designed to be discovered on camera and shared.
40Creators + media
8.4MPotential reach
The story traveled
through their feeds.
“
Valentine’s Day at Wollman Rink becomes a cinematic love letter to New York.Earned media headline / February 2026
A launch that made the city part of the plot—and every guest part of the love story.
New York / February 2026A living love letter
