Café Bustelo / Creator mailer Structural packaging / Print / Gifting

Your vibe in every cup

A color-saturated gifting system designed to turn Café Bustelo product discovery into an unboxing creators wanted to capture.

Open yellow Café Bustelo creator cooler on a vivid red background

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The objective was to translate Café Bustelo's unmistakable energy into a collectible creator gift—one that made the full product family easy to discover while giving every recipient ready-made moments to photograph and share.

The structural system balanced a high-impact reveal with precise organization. Layered inserts held coffee, ready-to-drink products and branded drinkware, while illustration, bilingual cues, stickers and dimensional “está aquí” callouts carried the brand's rhythm through every lift of the lid.

The idea / 01
Designed for camera

A mailer built to land loud, reveal in layers and keep creating.

The unboxing sequence

Arrive / Reveal / Discover

Close view of the yellow Café Bustelo cooler and its illustrated lid

A keepsake, not a carton

The durable yellow cooler gave the gift a life beyond delivery and made the first impression unmistakably Bustelo.

Your Vibe in Every Cup message above Café Bustelo drinkware

Make the first lift speak

The orange lid turned branded drinkware and the campaign line into an immediate, camera-ready reveal.

Café Bustelo espresso cup and sticker sheet nested in the orange mailer insert

Reward the close-up

Stickers, shaped openings and small brand moments made the second layer as considered as the first.

Inside the system / Details

Every compartment had a point of view

Bold color did the attention-grabbing; exact fit, hierarchy and pacing did the quiet work. The insert system made a generous product assortment read clearly on camera and stay protected in transit.

Close view of Café Bustelo coffee products organized in blue mailer compartments

Café Bustelo espresso tins framed by dimensional blue packaging

Color / Type / StructureEstá aquí.
Aquí.
All in.

The full visual system

Shipper / Reveal / Assortment

Yellow Café Bustelo shipping box styled against an illustrated campaign world — Outer shipper

Complete open Café Bustelo mailer styled against its illustrated campaign world — Complete reveal

Café Bustelo product assortment with coffee, mugs and glassware on blue — Product assortment

Creator media /
In the wild

From mailer to feed.

The creators gave the project its second life—bringing the cooler into kitchens, routines and personal storytelling. The result was a campaign-sized stream of authentic unboxings, product discoveries, Stories and Reels.

24Creators represented

50+Content assets